Xinyan Zhao

Xinyan Zhao received her M.Phil. degree in Communication from Hong Kong Baptist University and her B.A. degree in Journalism from Fudan University in China. She is currently pursuing her Ph.D. with an emphasis in persuasion, health communication, and social cognition. Xinyan is a quantitative scholar, with expertise in cross-sectional experimental and survey design. Her recent research focuses on the conditions that bring about the boomerang effect in the persuasion process.