Integrating Diffusion of Innovations Theory to Develop a Women’s Health Social Marketing Initiative

baby, mom, doctor image

Beautiful young mom is holding her cute baby while doctor is listening to baby’s lungs

Principal Investigator: Beth Sundstrom
Funding Source: The Brown University Healthy Communities Initiative

Summary: This dissertation study integrates diffusion of innovations theory with social marketing to better understand women’s health and the health of their families. This study seeks to understand what women know, believe, value, and say will help them to improve their health and by extension, the health of their children and family members.