Bo (Maggie) Yang received her M.A. in Strategic Public Relations from the Annenberg School for Communication & Journalism at the University of Southern California and her B. A. in English from Beihang University in China. She is currently pursuing her Ph.D. in Communication with an emphasis in persuasion and social influence. Especially, Bo is interested in the mediating effects of media, message, and source in cross-cultural health communication campaigns. She approaches the intersection of public relations and health communication using both qualitative and quantitative methodologies.