Dr. Westcott-Baker is a scholar of communication with primary emphases in cognitive science and quantitative methods in social sciences. She has a B.A. degree in Psychology and Film Studies from the University of Colorado and an M.A. from New York University in Cinemwesa Studies. Her Ph.D. is in Communication from the University of California-Santa Barbara where she completed a dissertation entitled Dynamics of Persuasion in Public Service Announcements. Her research has appeared in Communication Theory and the Journal of Media Law and Ethics. She is also the co-author of a study on public service announcements published in Communication Monographs.