Preventing Farm Injury and Fatalities to At-Risk Youth in Rural Communities in the Southeast
Co-PIs: Kang Namkoong, Joan M. Mazur
Funding Source: National Institute for Occupational Safety & Health, CDC; $1,356,806 (2016-2021)
Summary: Agriculture is one of the most dangerous occupations in the United States and tractor overturn is the leading cause of farming-related injuries or deaths. Dr. Namkoong has developed a smartphone-based health communication application (eCROPS) to promote an agricultural safety campaign and prevent tractor operator deaths from overturns.
The mobile communication application was designed to enhance social interactions among campaign participants and the effectiveness of a combined approach of agricultural education, health education, and communication to address the significant public health issue in rural communities. Dr. Namkoong also developed virtual reality tractor safety contents for CROPS project (vrCROPS). The vrCROPS was designed as a service embedded in eCROPS to maximize its effectiveness in tractor safety education. Through immersive virtual reality experience, vrCROPS enhances risk perception about tractor-related accidents and self-efficacy on tractor safety behaviors. This project allows us to examine the potential of a virtual reality immersion system in occupational safety education.